Know your worth,
price with confidence
The FREE pricing calculator for social media managers.
Calculator
Rate Guide
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Your Hourly Rate & Overhead
$/ hr
hrs
Include Overhead Buffer
Adds 20% for tools, taxes & admin
+20%
Number of Clients
5
Enter your hourly rate and hours per client to see your pricing breakdown
Not sure if your rate is right? Here's the full picture — from the formula that sets your floor to the benchmarks that define your market position.
The Minimum Viable Rate Formula
(Monthly Take-Home + Expenses)
÷ Billable Hours/Mo
× (1 + Tax % + Profit %)
÷ Billable Hours/Mo
× (1 + Tax % + Profit %)
Example: ($5,000 + $500) ÷ 80 hrs × 1.45 = ~$100/hr minimum. This is your floor — your market rate should sit above this.
Rate Benchmarks by Experience Level
New SMM (0–1 yrs)
Building portfolio, learning platforms
$25–45/hr
Established (1–3 yrs)
Proven results, defined niche
$50–85/hr
Expert (3–5+ yrs)
Niche authority, documented ROI
$85–150/hr
Fractional CMO
C-suite advisory, brand architecture
$150–300/hr
Rate Confidence Score
⚠
Under $50
Underpriced
Document results and raise your rate.
↑
$50–84
Room to Grow
Specialize and push to the top of this range.
✦
$85+
With Confidence
Protect your time with clear retainers.
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